Hi, I’m Elizabeth, founder of Wild J. I started Wild J in 2024 after struggling to find outdoor clothing that worked for my three young daughters, all of whose names start with J. My husband and I love taking our girls on adventures, and we wanted clothing that would keep them comfortable all day while protecting them from the elements.

Our Sun Protection Shirts are soft, stretchy, and comfortable enough for all-day wear. Our Adventure Pants are lightweight and versatile, designed to keep up with whatever the day brings. They feature a cinchable ankle, an adjustable waistband, and a roll-up snap for added versatility. The fabric is also designed to be stain, water, and wind-resistant, making these pants a great choice for changing weather and outdoor adventures.

Every Wild J product has been tested by my daughters in a variety of environments throughout the Mountain West. From hiking and exploring to everyday adventures and plenty of rough play, our clothing is made to hold up. We’ve also put our products through repeat washing to make sure they’re ready for whatever comes next.

At Wild J, our goal is simple: create comfortable, durable outdoor clothing that lets kids explore freely and keeps up with their adventures.